Mark advises professional service firms on increasing brand visibility, stimulating preferred demand for offered services, and expanding profitable client relationships. Mark shares this highly focused client development expertise with trusted business advisors in corporate law (including litigation, corporate and government regulation practices), capital formation and investment, commercial finance, commercial real estate development, entertainment and media production and innovative technology.
Mark teams with professional advisors in competitive market positioning, target market selection, lead research and penetration, sales force training, crafting winning service proposals, client retention, public relations and service growth, external marketing partnerships, internal cross-selling, media and public relations, social media outreach, client appreciation programs, and achieving BD performance results.
Mark's client relationship building experience spans a wide range of industry sectors and categories of service delivery. His branding, advertising and public relations distinctions include being a recipient of national ADDY, TELLY, DESI and LMA YOUR HONOR awards. Mark earned an MBA in Marketing and Strategic Planning from the UCLA Anderson School of Management. His major brand development experience includes ARCO, AT&T Mobility; Caterpillar, Coca Cola; Federal Express, First Union Bank and Hyatt Hotels. Mark has held marketing and client development positions in leading law firms, media relations firms and branding agencies with US and global practices.
Mark looks forward to partnering with your firm's client growth objectives.